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Our little story
With a background of accounting and financial planning fresh out of high school, when Sarah fell pregnant with our first son Charlie, she knew that there was something different that she wanted to do with her career. When Charlie was just 6.5 months old in April 2020, Sarah decided to open up an online business called "Charlie's Bibs". This started as just selling BIBS Dummies and Mushie products and through Instagram only. 
It didn't take long to realise that we needed a website to run things better. So from home, navigating the first year of Charlie's life, Sarah worked day and night (when she could) to build a website with not much knowledge of e-commerce at all. That is when we started to stock more of Australia's favourite baby  products such as Snuggle Hunny Kids, ergoPouch and kept going where we could. Our house suddenly became a warehouse, and still is to this day with every spare cupboard and space filled! Janan is a full-time bricklayer with his own business with 4 staff, but when home he is all hands on deck with what he can for our little online business.
We fell pregnant with our second child when Charlie was 14 months old and in July 2021, our second baby boy Noah was born. We knew that we wanted to grow the business and wanted to create a new name (as we didn't just have Charlie anymore!) and a nice fresh look to take us to the next level so we invested in some re-branding and trademarking. It took awhile for us to come up with a name that was suited to us however we came up with the name 'Little Googi". This comes from what we have called both our boys at young ages as little pet names and it has stuck and we couldn't think of a more perfect name to suit our family business. 
Running two businesses between the two of us and with two very busy little boys, it is definitely hard to find the time to navigate it all. 
Finally in January 2023, we have launched our new name, our new re-brand and ready to take things up a notch by introducing new products and connecting more with our customers and community. 
In June 2023 we are expecting our third baby which we are so blessed and excited for, but we are ready to take on this new chapter and can't wait for you all to come along with us on this exciting journey! 
Love Sarah, Janan, Charlie & Noah xxxx


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